Building bright futures by preserving strong legacies

We partner with owners of essential service businesses to carry their work forward with care, respect, and long-term vision. Our mission is simple: keep great companies thriving for the next generation.

Why owners and investors choose Parceros Capital

Our Advantage

We invest with care

We’re not flipping businesses. We’re here to honor what you’ve built and ensure it lasts — with care, consistency, and pride.

Relationship First

We build trust early and earn it every step of the way. From handshake to handoff, you’ll never feel rushed or sold.

Operational Know How

We step in as operators, not outsiders. With a focus on people and process, we grow what already works — and make it stronger.

Long term growth

We’re not chasing fast exits. We’re committed to sustainable growth, rooted in local impact and legacy.

Our impact

We have been able to do...

+20

Local Business Acquired

Backing trusted, service-first companies that keep communities running.
+10M

Annual Revenue Preserved

Helping founders exit confidently while sustaining real economic value.
+300

Workers Retained

Keeping strong teams intact through thoughtful transitions.
+100Y

Years of Legacy Proteced

Honoring the craft and dedication behind every business we support.
+5

Regional Markets Entered

Expanding our footprint while staying deeply rooted in local needs.
Real businesses. Real returns. Built to last.

Discover our organisation

Our story

We’re a hands-on investment group focused on acquiring and scaling essential service businesses. We work directly with owners ready to step back — bringing operational leadership, capital, and a clear plan to take great companies even further.

Mission

We back stable, high-integrity businesses with strong fundamentals — not just to preserve what’s been built, but to unlock what’s next. From team development to modernized systems, we invest where it drives long-term value and sustainable growth.

Vision

To build a portfolio of top-performing small businesses across the Northeast. Businesses that deliver strong returns, retain great teams, and continue serving their communities with pride.

Approach

This isn’t passive investing. We take an active role in every acquisition — working closely with employees, refining operations, and implementing strategies that strengthen performance over time. It’s business continuity, with a growth engine behind it.

Meet our team

Our driving forces behind Bright Future

Reuben leads Parceros Capital, where he focuses on acquiring and operating essential small businesses with stability and respect. He’s spent his career building systems, managing teams, and making businesses stronger over time — experience he now brings to every transition.

At Parceros, Reuben is the person sellers speak with from day one. He takes the time to understand the business on the ground — not just the numbers, but the people, the values, and what’s made it work. His approach is hands-on, thoughtful, and grounded in the belief that a good business deserves a good next chapter.

Based in NYC

Focus: Strategy, transition leadership, long-term operations

Rueben Friedman

Founder & Strategy Lead

Nena brings decades of experience across education and real estate — fields where stability, discipline, and long-term thinking matter. After immigrating to the U.S. over 40 years ago with two quarters in her pocket, she built a life rooted in family, service, and financial independence.

As an investor and strategic advisor at Parceros, Nena helps shape how we think about people, legacy, and ownership. Her perspective anchors the team in real-world fundamentals: trust your instincts, invest in relationships, and take the long view.

Based in NYC

Focus: People judgment, steady decision-making, intergenerational values

Nena Gonzalez

Investor & Founding Advisor, Parceros Capital

Camilo brings a builder’s mindset to everything he does. Trained in design and technical drafting, and seasoned through years of hands-on carpentry work, he understands how real businesses run — from job site to storefront. At Parceros, Camilo helps ensure that the companies we acquire keep their roots while adapting to today’s customers.

He works on brand and design, yes — but more than that, he supports post-acquisition operations with a grounded perspective. He knows what it’s like to deliver quality work, manage projects, and maintain standards. That makes him a vital part of the continuity we offer when we’re buying your business.

Based in NYC

Focus: Operations, design, generational continuity

Camilo Friedman

Founding Creative & Operations

We don’t believe in bloated teams or one-size-fits-all playbooks. Every business is different — and every acquisition deserves a structure that fits the people, not just the paperwork.

That’s why we bring in legal, financial, and subject matter experts on a deal-by-deal basis. These are professionals we trust — folks who move quickly, ask the right questions, and respect what’s already working.

Fractional Team Members

Built Around the Deal, Not Just the Firm
Get involved

Join us in making a difference

Working together for lasting change

We believe small businesses are the backbone of strong communities. At Searchfund, we partner with service-driven companies to help them thrive—preserving what makes them special while equipping them for long-term success.

Whether you're a business owner considering the next chapter, a professional eager to support local impact, or someone who shares our belief in legacy and growth—there’s a place for you in this journey.

Let’s build the future, together.